Digital Marketing MBA: Guiding Principles for Researching, Planning, and Managing a Marketing Strategy to Transform Your Business by Bradley David J

Author:Bradley, David J. [Bradley, David J.]
Language: eng
Format: epub
Published: 2019-11-14T16:00:00+00:00

If you can have these factors evaluated and two of the three fails, that is another sign it may be valuable to redevelop your website.

The actual decisioning process for creating a new website is complex, but what is important here is that we are not concerned with design. We are concerned with what is friendly to the user.

If restructuring the website can make it easier to navigate and find the right information or take that next step forward in the Buyer’s Journey, then it may yield a large increase in revenue.

Guiding Principle: Your website is the central hub to your online experience, so invest in it wisely. Sleek design is easy today; you need to prioritize function over form. Nevertheless, find data to support whether an update would provide financial returns.

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